While email definitely lends itself to being used for spam, B2B marketers have a unique advantage when it comes to email marketing – We are selling a product that they not only want, but they also need them in order to be successful at their jobs.
Often times, when I’ve worked with B2B businesses, I have found that they are quite lost in terms of marketing. If they are doing any marketing, it is usually pretty hap hazard and without a solid plan or process in place.
One of the hardest things for B2B startups is getting coverage on top tier blogs. While their B2C counterparts tend to have “sexier” and more easily articulated products or services, us B2B folks are the ones that often get overlooked.
B2B SEO can often seem like “Black Magic” – its practices are not well-known and its practitioners can often hold their secrets close to their chest. That’s why we felt it was so important to release this an ultimate guide to B2B SEO.