- The B2B Marketing Tips, Tricks, and Insights -
SEO guru Neil Patel recently purchased and re-launched the SEO tool Ubersuggest. Here’s our take on its usefulness for B2B keyword research, SEO, and content marketing.
Voice search is quickly becoming one of the fastest growing forms of search. Here’s the question – how can a B2B marketer capitalize on voice search?
Many B2B marketers are hesitant to try cold email as an outreach method for B2B marketing. But, honestly, it is one of the best and cost-effective strategies for generating sales qualified leads.
While email definitely lends itself to being used for spam, B2B marketers have a unique advantage when it comes to email marketing – We are selling a product that they not only want, but they also need them in order to be successful at their jobs.
No one can deny that website pop-ups are a great tool for marketers. However, when they are overused they can do more harm than good.
Often times, when I’ve worked with B2B businesses, I have found that they are quite lost in terms of marketing. If they are doing any marketing, it is usually pretty hap hazard and without a solid plan or process in place.
Remember LinkedIn Groups? They used to provide amazing opportunities for engagement and lead generation. However, they’ve been left to whither and die. Will LinkedIn’s new update fix them?
By following the guidance of some amazing content creators, you may find yourself better able to deal with those fires without losing your cool.
One of the hardest things for B2B startups is getting coverage on top tier blogs. While their B2C counterparts tend to have “sexier” and more easily articulated products or services, us B2B folks are the ones that often get overlooked.